From the ship's log
The Origin
Kraken Support first revealed the name: "we just call him the Beast." A legend was born.
Read the naming storyBEAST
Kraken's Friendly Mascot
Born from Kraken, living on Ink
CA:
0xD95B9A5Fa7C2708fD4FE0E07E59bDE1Ef35b194a
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The captain's cabin
Who is Beast?
Beast is the adorable purple plushie octopus that Kraken's own team lovingly calls "Beast." From a tiny desk toy to a crypto legend, here's why the community fell in love.
Made with love
Real Plushies
The community loved Beast so much they made real plushie toys and invited Kraken to pick them up!
View in the Journey
Always in the picture
Ad Star
Beast hides in Kraken adverts, holiday posts, and even got called "the man the myth the legend."
View in the Journey
A treasured milestone
Builder Grant
$BEAST received an Early Ink Builder Echo Grant, bringing recognition from the Ink ecosystem.
View in the Journey
A cabin full of friends
Community Love
From Discord emojis to Valentine's posts, Kraken keeps showing Beast love at every turn.
View in the JourneyEvery keepsake has a story.
Follow Beast's journeyThe treasure hold
Buy $BEAST
CA:0xD95B9A5Fa7C2708fD4FE0E07E59bDE1Ef35b194a
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Beast x Kraken: The Journey
Every milestone in Beast's rise from desk toy to crypto legend.
1
The Naming
Kraken Support reveals the mascot's name: "we just call him the Beast." A legend is born from a simple support chat.
2
Meet the Beast
Kraken Support posts pixel art Beast with the caption "meet the Beast." It is the first official showcase.
3
Beast Mode
Kraken launches a "Beast" candlestick chart view shaped like the mascot. Beast gets his own trading mode.
4
Official Recognition
Kraken Support confirms it: 'We call our logo "the Beast."' It is not just a nickname. It is official.
5
10k Likes Promise
Kraken posts a Beast plushie render with "10k likes and we'll make it." Someone asks the name. Kraken replies simply: "beast."
6
The Plushie Is Real
Kraken asked for it, and the community delivered. A member creates actual Beast plushies and invites Kraken to pick them up at BTC Summit Hong Kong.
7
Admin Reveal
Kraken posts Beast at a desk as "Admin reveal" and replies with "The man the myth the legend."
8
Discord Takeover
Beast becomes a featured emoji in Kraken's official Discord sticker set. The takeover is complete.
9
Justice for Beast
A Kraken staff member says "Justice for beast" in Discord, and even the team is rallying behind the mascot.
10
Kraken Ad Cameo
Beast is spotted hiding in a Kraken advert scene alongside army figurines. It is the ultimate Easter egg.
11
Christmas Vibes
Beast features in Kraken's Christmas countdown artwork, cozied up with a HODL mug. Festive and bullish.
12
Gifting Disaster Cameo
Beast is spotted at the table in Kraken's Andrew Schulz gifting disaster advert, always making cameos.
13
Regular Engagement
Kraken engages directly with Beast on X: "It's so back" / "Big if true." The vibes are immaculate.
14
Meme Lord Status
Kraken uses Beast in their "It's so over / We're so back" meme post. Beast is officially meme royalty.
15
Good Morning, Beast
Kraken's "Gm" post features Beast sitting alone in a purple neon cafe. Vibes for days.
16
Valentine's Day
Kraken posts Beast with roses: "Kraken is great, beast loves you." It is the sweetest on-chain valentine.
17
The Final Seal of Approval
Beast receives an Early Ink Builder Echo Grant from Kraken, bringing official ecosystem recognition and support from the Ink team.
18
Card-Carrying Beast
The Beast account spots a "Kraken Beast" design in Kraken's physical card chooser and places an order. From plush mascot to a card you can carry, Beast keeps turning up in Kraken's world.
A little plushie. A very big journey.
The Beast picture house
Beast Cinema
Little films. A larger-than-life Beast.
The programme
Choose your next little escape.
The community collection
Beast Photography
A little Beast. A thousand different worlds.
Life through a purple lens
Made by the community. Open a photograph to view, download, or share.
From the $BEAST community, for Ink
BeastBuyBot
The undersea Telegram station
Turn every buy into momentum.
Buy alerts for any token on Ink, delivered to Telegram.
Add to TelegramFree to use. Set up inside Telegram.
Ink exclusive
Built by a member of the popular $BEAST community, BeastBuyBot turns Ink buys into branded Telegram alerts. Feedback from the projects using it goes directly into improving the bot.
Made by one of our own$BEAST community-built
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